Case Studies

GlaxoSmithKline
GlaxoSmithKline

Reassuring Sensory Feedback: Winning Market Share

Pepsico
Pepsico

Breaking out of Breakfast: White Space Opportunity

Wrigley
Wrigley

A Fresh Start for Mints: Portfolio Management

Wrigley
Wrigley

Impulse Buys: Winning In-Store

L'Oreal
L'Oreal

Seeing Easier Applications New Product Innovations

Phillip
Phillip

Lighting Hotel Signatures

Glenfiddich
Glenfiddich

Single-Minded. Single Malt. Build a new Occasion to Own It.

Wrigley
Wrigley

Where’s the care in Oral Care? New Value Perceptions

Wrigley
Wrigley

New habits as easy as 1, 2, 3 Owning Daily Occasions

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