Reassuring Sensory Feedback:
Winning Market Share

Breaking out of Breakfast:
White Space Opportunity

A Fresh Start for Mints:
Portfolio Management

Impulse Buys:
Winning In-Store

Seeing Easier ApplicationsNew Product Innovations

Lighting Hotel Signatures

Single-Minded. Single Malt.
Build a new Occasion to Own It.

Where’s the care in Oral Care?
New Value Perceptions

New habits as easy as 1, 2, 3 Owning Daily Occasions