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Breaking out of Breakfast:

White Space Opportunity



Compared different types of dairy & on-the-go beverages to guide NPD for both satiation and convenience. Successfully launched in market, supported by communications.





The Challenge


How can we build a proposition for Quaker Oats cereal other than as a breakfast for home occasion?



Our Solution


We used Compare-Contrast™ to optimize a new dairy product concept with oats inclusion for easily drinking between meals, when on the go. 





Dairy beverage + oats inclusion scored top results in forecasting and was launched successfully in market. Our recommendations also helped to inform the communications supporting the launch.




“A great balance of strategic analytical skill and creative envisioning… a great partner for brand innovation. Extremely insightful, makes the learning very actionable.”

 – Pepsi Marketing Director

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