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Lighting Hotel Signatures 




Lucid360 helped Philips to engage hotels in co-creating new lighting solutions to better brand themselves. 






The Challenge


How can next-generation lighting solutions help hotels go beyond the amenities war and into creating more differentiable hotel branded experiences? 



Our Solution


We helped Philips engage their ecosystem partners such as hoteliers, architects, designers and contractors to identify new growth solutions that could both scale and be customized for different hotel brands.  





Successful development & launch of new lighting solutions for the Philips Lighting Retail & Hospitality business.




“Experts in gathering insights and transforming those insights into very creative and innovative business ideas.” 

 – Philips Lighting Marketing Director, Retail & Hospitality

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