New habits as easy as 1, 2, 3

Owning Daily Occasions

 

 

 

 

 

 

 

 

 

The Challenge

 

After creating good Oral Care equity in product pack & communications, Wrigley wanted to find new ways of owning the “after meal” occasion. 

 

 

Our Solution

 

We explored different types of sequential habits (such as cleanser-toner-lotion) to identify an eat-drink-chew program for Wrigley to enter the after-meal occasion in China.  

 

 

Result

 

By identifying a simple 1-2-3 program, we helped Wrigley’s consumers develop an after-meal chewing habit, boosting both brand loyalty & impulse sales.