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New habits as easy as 1, 2, 3

Owning Daily Occasions










The Challenge


After creating good Oral Care equity in product pack & communications, Wrigley wanted to find new ways of owning the “after meal” occasion. 



Our Solution


We explored different types of sequential habits (such as cleanser-toner-lotion) to identify an eat-drink-chew program for Wrigley to enter the after-meal occasion in China.  





By identifying a simple 1-2-3 program, we helped Wrigley’s consumers develop an after-meal chewing habit, boosting both brand loyalty & impulse sales. 

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