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Seeing Easier Applications
New Product Innovations
Defined platforms & new product ideas to increase usage penetration and frequency for eye make-up.
The Challenge
Identify new product innovation directions to drive the usage of eye make-up.
Our Solution
Enabled client to commercialize new formulations from near-term to longer-term opportunities, while mapping opportunities to drive penetration and value.
Result
Successfully delivered new opportunity platforms & NPD ideas to lead L’Oreal’s development of new products to grow the market.
“Valuable consumer insight and great job in helping us developing our product innovations.”
– L'Oreal R&I
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