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Seeing Easier Applications
New Product Innovations



Defined platforms & new product ideas to increase usage penetration and frequency for eye make-up. 






The Challenge


Identify new product innovation directions to drive the usage of eye make-up.



Our Solution


Enabled client to commercialize new formulations from near-term to longer-term opportunities, while mapping opportunities to drive penetration and value.





Successfully delivered new opportunity platforms & NPD ideas to lead L’Oreal’s development of new products to grow the market.



“Valuable consumer insight and   great job in helping us developing our product innovations.”

 – L'Oreal R&I

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