Seeing Easier Applications
New Product Innovations

 

 

Defined platforms & new product ideas to increase usage penetration and frequency for eye make-up. 

 

 

 

 

 

The Challenge

 

Identify new product innovation directions to drive the usage of eye make-up.

 

 

Our Solution

 

Enabled client to commercialize new formulations from near-term to longer-term opportunities, while mapping opportunities to drive penetration and value.

 

 

Result

 

Successfully delivered new opportunity platforms & NPD ideas to lead L’Oreal’s development of new products to grow the market.

 

 

“Valuable consumer insight and   great job in helping us developing our product innovations.”

 – L'Oreal R&I